ITF is the most important tourism event in the region, attracting an ever increasing number of national and international exhibitors, but also witnessing a growing interest of visitors, who come for private and business reasons. The International Fair of Tourism (ITF) was a great opportunity to promote “Prespa” region with its beauties and potentials. Promotional materials and brochures were distributed to all the interested visitors followed by an interactive discussions with all the stakeholders of Prespa. Also a presentation of Prespa Region was held on the conference hall. Besides promoting the Region this event was a good possibility to create contacts between interested companies of cheese with companies in Prespa Region.
This activity was part of the European Union funded project: “Preparation for implementation of Area Based Development Approach in the Western Balkans – second phase” implemented by SWG.